What Is the Amazon Brand Referral Bonus Program?

The Brand Referral Bonus program pays you back roughly 10 percent on sales you send to Amazon from off Amazon. The people who actually get value out of it are not buying traffic. They are emailing their own list during a sale or an event and collecting a rebate on traffic they already own and paid nothing for.

How people who understand it use it

• They already have a list. Email subscribers, past buyers, an SMS list. Traffic that costs nothing to send.
• They send it during a moment. Prime Day, Black Friday, a coupon, a lightning deal. The list converts hardest when there is a real reason to buy today.
• They tag the link so the sale qualifies. You need Brand Registry enrollment and an Attribution link for Amazon to count the sale as referred.
• They collect the rebate. Roughly 10 percent back on those sales, varying by category.

That is the whole play. The traffic was free, so the rebate is straight margin.

What it is not

It is not a reason to buy traffic and point it at Amazon. Paying for a click so you can earn 10 percent back on the sale is spending a dollar to get a dime. The rebate only makes sense on traffic that already costs you nothing.

Common questions

Does it cost anything? No. The program and the Attribution links are free.

Who qualifies? Sellers enrolled in Amazon Brand Registry.

How much is the bonus? Around 10 percent of the referred sales on average, varying by category.

When should I use it? When you are emailing your own list, and ideally during a sale or an event, when that list is most likely to convert.