What Is Amazon Attribution and the Brand Referral Bonus?

Amazon Attribution is a free measurement tool that tracks how off-Amazon traffic, like Meta ads, converts on your listings. When you send that traffic through Attribution links, Brand-Registered sellers earn the Brand Referral Bonus, an average rebate of about 10 percent on the resulting sales, which effectively subsidizes your external ad spend while it also lifts organic rank.

What each one does

• Amazon Attribution gives you conversion data for external campaigns so you can see which ads actually drive Amazon sales, and it is what lets Amazon credit those sales toward organic rank.
• Brand Referral Bonus pays you back roughly 10 percent on average of the sales that come through your Attribution links. You must be enrolled in Amazon Brand Registry.

Why it matters

Together they change the math on external ads. You get the direct sale, a rebate that lowers your effective ad cost, and the halo effect on rank. That is three returns on one Meta dollar. Skipping Attribution throws all three away.

Common questions

Does Attribution cost anything? No, it is free.

Who qualifies for the Brand Referral Bonus? Sellers enrolled in Amazon Brand Registry who route external traffic through Attribution links.

How much is the bonus? It averages around 10 percent of the driven sales, varying by category.