This oral-care brand was doing more than a million dollars a month on Amazon, but it came to us at a low point: a missed Black Friday and Cyber Monday, lost confidence in an in-house PPC manager, and low morale around the account. We took over on December 1 and grew net profit about $83,000 in a single month, a 48% increase, turning a missed holiday into the brand's best month on record.
- Net profit: $172,502 to $255,595 in one month, up about $83,000 (48%)
- Blended Amazon ROAS: $4.35 to $7.14 in roughly 60 days
- Every following month beat the November baseline
The principles that made it work
- A missed holiday is usually an efficiency problem. More often than not it is fixable fast rather than a demand failure.
- Run for profit, not revenue optics. Manage the account to margin rather than to a headline ROAS.
- Concentrate budget where it produces margin. Cut the spend that does not convert and press what does.
How we did it
- Took over the account on December 1 and rebuilt it profit-first.
- Drove blended Amazon ROAS from $4.35 to $7.14 over roughly sixty days, cutting non-converting spend and concentrating budget on margin.
- Held the gains: December net profit came in at $255,595, up from $172,502, and every following month beat that November baseline.
What good looks like
A missed holiday is usually an efficiency problem, and efficiency is something the right hands can reverse fast. Profit that is being left on the table can usually be recovered in weeks, not quarters.
